08/22/2008 2:21 PM ET
Cayenne Tech., MLBAM sign online gaming license agreement in Taiwan
The brightest stars from Major League Baseball, including young prospects, perennial All-Stars and future Hall of Famers, are coming to fans in Taiwan through Cayenne's MaguMagu online baseball game.
Cayenne Tech. (CEO Yautian Chen) and MLB Advanced Media LP (MLBAM), the interactive media and Internet Company of Major League Baseball, announced today that they have signed an online interactive gaming service agreement for the non-exclusive rights to customize Cayenne Tech.'s license to include official Major League Baseball club and league marks and logos, official Major League Baseball club uniform colors and Major League Baseball player rights in its online baseball game, MaguMagu, for the Taiwan territory.
In addition, the new MaguMagu baseball game will also present several Major League Baseball players from Taiwan, including Chien-Ming Wang, Hong-Chih Kuo and Chin-lung Hu, so users can engage with an original and dynamic online baseball game.
To commemorate the new MLB-focused MaguMagu game, Cayenne Tech. will be actively running promotions on the MaguMagu game site from August 14 to September 30, 2008.
Users can register to win several prizes, including Notebooks, mp3 Players, PSP and select MLB-licensed merchandise, via an online sweepstakes or by playing games at the MaguMagu site. Cayenne Tech. also plans to offer digital versions of the MLB player cards from the MaguMagu game site.
Yautian Chen, CEO of Cayenne Tech., said, "Now, we have the opportunity to play the ultimate match-ups between Hong-Chih Kuo and A-Rod or Chien-Ming Wang and Manny Ramirez in MaguMagu and we will do the best to make it the premier online baseball game for Taiwan baseball fans."
"We are excited to partner with Cayenne Tech. on the first interactive Internet-based Major League Baseball simulation game for the Taiwan market," said Alex Pigeon, Vice President of International, MLBAM. "Cayenne Tech.'s current MaguMagu online baseball game has a tremendous following and we are looking forward to offering fans in Taiwan an engaging baseball experience with a MLB-focused version of MaguMagu in the Chinese Language."
For more detailed information on the MaguMagu game in Taiwan, please visit the Wasabii MaguMagu website at www.ma9ma9.com.tw.
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com,and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video webcasts and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com offers more live events on the Internet than any other website in the world.