Demographics

Gender

Orioles fans are 56.1% male and 43.9% female.

Age

52.4% of all Baltimore residents age 18-24 and 47.4% of all Baltimore residents age 25-34 identify themselves as active Orioles fans. Thus, Orioles partners reach over 309,000 Baltimore residents in these age groups.

Age	Index #	% of O's fans in Age Group	# of O's fans	% of Age Group are O's fans
18-24	104	12.4	135,910	52.4
25-34	94	15.8	173,913	47.4
35-44	86	16.4	179,885	43.6
45-54	97	19.6	215,212	49.1
55-64	107	16.4	180,318	54.2
65 or older	115	19.3	212,217	58

Income

Approximately 49.7% of Orioles fans have a household income of $75,000 or more. In addition, Orioles fans are 19% more likely than the average Baltimore resident to have a household income between $150,000 - $249,999 and 28% more likely to have a household income above $250,000.

Income	Index #	%
Less than $25,000	95	7.1%
$25,000 - $49,999	98	25.4%
$50,000 - $74,999	94	17.7%
$75,000 - $99,999	100	18.5%
$100,000 - $149,999	98	17.2%
$150,000 - $249,999	119	10.1%
$250,000 or more	128	3.9%

Education

Over 89% of Orioles fans have a high school diploma, with 32% having a 4-year college degree or higher level of education.

Education	Index #	%
Grade school (8th grade or less)	116	3.3%
Some high school (not graduate)	108	7.1%
High school graduate (12th grade or GED)	98	33.3%
Some college (1-3 years-not Graduate or AA/Associates)	89	24.3%
College graduate (4-year college)	110	15.8%
Some post graduate (no advanced degree)	113	3.7%
Post graduate degree	108	12.5%

Number of children in household

Over 38.3% of Orioles fans have one or more children under the age of 17 in the household. Thus, Orioles partners reach over 421,000 fans with children in the household.

# Children in Household	Index #	%
None	102	61.6%
One	102	19.7%
Two	96	12.5%
Three	85	4.1%
Four or more	84	2%