Oriole Park's innovative fan club section, 2110 Eutaw Street presented by Southwest Airlines, returned this season for select games. With 2110 Eutaw Street, fans can purchase a reserved seat in the Eutaw Street Bleacher section and receive an exclusive 2110 Eutaw Street t-shirt. A different shirt design was featured each game. The offer serves as a fun fan experience as both Nick Markakis and Adam Jones the section's namesakes tossed baseballs to the crowd between innings. Autographed t-shirts were also awarded each game, and for every home run hit by Nick or Adam during the game, one lucky fan was selected to receive an autographed bat.
In 2012, the Orioles debuted the Birdland Passport program, a system to reward fans who visit Oriole Park as well as the Orioles' local minor league affiliates: the Norfolk Tides, Bowie Baysox, Frederick Keys, Delmarva Shorebirds, and Aberdeen Ironbirds. Fans received a free Passport at any of the parks they had attended games at five of the six venues, fans received a free Birdland Roadtrip t-shirt. Fans who attended games at all six ballparks were also entered into a drawing to receive a trip for two to 2013 Orioles Spring Training in Sarasota.
In 2012, the Orioles continued their popular, industry trend-setting program of offering all fans around the world the chance to receive a free ticket to any non-prime home game in their birth month by simply signing up at orioles.com/ birthdays. Even fans with birthdays in the off-season are eligible to receive a free ticket. Since 2009, more than 110,000 fans have signed up to celebrate at Oriole Park.
The OriolesREACH High Five Fundraising Program continues to help local non-profit groups, civic organizations, school and youth groups raise money for their efforts. In fact, since its inception in 2005, the High Five Program has helped to raise well over $1.4 million for the causes.
The Junior Orioles Dugout Club continues to offer an affordable way for kids and their families to enjoy Orioles Baseball and receive exclusive rewards. The club serves as a "mini plan for mini fans" age 14 and under, in which kids receive tickets to 10 specially selected games, a hat, membership card, backpack and more for only $20. Kids also receive exclusive giveaway items at every Dugout Club game. Family members and friends can also purchase tickets to Dugout Club games for just $6, with the opportunity to upgrade to lower level seats for $15. For each membership the Oriole Advocates sold at Camden Yards, $5 was donated by the Orioles to the Oriole Advocate Challenger League Program. In 2012, more than $4,500 was raised.
Through the MLB Commissioners Community Initiative and Players Give Back Ticket Program, the Orioles also provided more than 80,000 complimentary tickets to local nonprofit, volunteer and service organizations during the 2012 season.
Each season, the Orioles and OriolesREACH invite more than 12,000 children from disadvantaged areas in the region to experience the magic of Orioles Baseball as part of the OriolesREACH Gameday Experience Program. By partnering with various local non-profit and youth groups, OriolesREACH is able to provide children with free game tickets, concessions vouchers, Orioles t-shirts, caps and transportation to and from the game. In 2012, several Orioles players took part in the program, including Adam Jones, Nick Markakis, J.J. Hardy, Wei-Yin Chen Tommy Hunter, Jake Arrieta and Brian Matusz. More than 70,000 children have participated since the program's inception. Much like the longstanding program at Oriole Park at Camden Yards, the Orioles also continue to donate game tickets and concessions to underprivileged children in the Hampton Roads area with the Harbor Park OriolesREACH Gameday Experience Program. Since 2007, thousands of children have received free tickets to see the Norfolk Tides, the Orioles' AAA Minor League affiliate, and experience the thrill of professional baseball.